How to leverage this trend: To successfully promote your website in 2024, pay special attention to the usability of the adaptive/mobile version of your website. Implementing responsive design, accelerating page load times, improving the ease of navigation between website pages, and ensuring content, blocks, and elements are accessible on mobile devices should be a priority. Regularly testing your website using web analytics tools and conducting A/B testing will help adapt your website and improve its user experience. It's important to understand that mobile optimization is no longer a one-time task, but rather a systematic effort to meet user expectations.
Artificial Intelligence as a Key Optimization Tool
2023 saw the growing influence of artificial angola telemarketing database intelligence (AI) across many areas of life and business, and SEO was no exception. AI-powered optimization is becoming an integral part of promotion strategies. Specifically, meta tag generation, website copywriting, link building, and even deep page optimization are all being partially taken over by AI.
How to leverage this trend: To successfully leverage this SEO trend, companies should actively integrate artificial intelligence into their strategies. Using GPT-¾ and other AI for mass meta tag generation can significantly reduce the time previously spent on routine tasks. Neural networks can be used to create meaningful texts, reducing editing costs. Also, using artificial intelligence in link building can produce high-quality advertising articles at a lower cost compared to using a copywriter.
However, it's important to understand that artificial intelligence cannot completely replace human expertise, especially in narrow niches or professional fields. Instead, AI is becoming a powerful tool that facilitates routine tasks and accelerates SEO processes, provided the results are carefully monitored and adjusted. A smart combination of forces
Artificial intelligence and human expertise will lead to a more effective SEO strategy in 2024.
Quality content as a determining factor in ranking
In 2023, we saw a strengthening of quality content as a key factor in SEO. Google places particular emphasis on uniqueness, usefulness, and depth of topical coverage in the text on a website's pages. Quality content influences indexing and ranking processes, determining crawling and indexing priorities.
How to leverage this trend: Companies should actively invest in creating and optimizing high-quality content, adhering to the key characteristics evaluated by search engines. Uniqueness, usefulness, literacy, relevance, structure, and avoidance of advertising—these criteria should be the focus of a content strategy.
To improve the quality of existing content, we recommend regularly analyzing page traffic statistics, removing or updating outdated text, and using Google Analytics to identify inactive pages. Furthermore, constantly updating data, fixing errors, and adding internal links from fresh pages can significantly improve the quality of your content in the eyes of search engines.
Video content for better rankings
Video content is expected to have a significant impact on search results in 2024. Embedding videos on website pages is associated with increased behavioral factors and, consequently, improved rankings. Moreover, search engines are constantly improving their scanning and recognition skills for video content. A useful video on a website can improve its relevance to the promoted semantics, thereby positively impacting search rankings. It's important that the video be high-quality and relevant to the page's topic.
How to leverage this trend: It's recommended to add high-quality, informative videos to your website pages to promote a better understanding of the topic. This can significantly improve user experience metrics, such as time spent on page and reduced bounce rates. However, it's important to avoid mindlessly adding unrelated videos, focusing on creating content that complements articles and meets user expectations.