Both local SEO and international SEO share essential elements, such as content optimization and the use of relevant keywords. But here's the interesting thing: the key differences lie in how they are implemented and who they focus on.
In this article, we're going to dive into these two taiwan mobile phone number strategies, exploring their similarities, differences, and the factors you should consider to decide which is best for your business. This way, you can make informed decisions that boost your growth.
Pillars of an SEO strategy
Both local and international SEO are part of the SEO work areas, but their application will depend on the reality and need of each business. To have a 100% effective SEO strategy, it is not useful to apply a formula common to everyone; on the contrary, after an analysis, we must determine which pillars will make up our action plan.
There are several pillars that can make up an SEO strategy:
Local SEO: focused on local businesses, it focuses on optimizing visibility in specific geographic areas. Here, optimizations of local Google listings, optimization for area-specific keywords and other actions to attract nearby customers and gain local visibility are especially relevant.
International SEO: ideal for businesses with a presence in different countries that seek to position their business not only in one country. In general, it focuses on using content strategies with linguistic adaptations of keywords for each country and on technical guidelines to inform the target countries to the bots.
Technical SEO: focuses on improving the structure of the website, without technical optimization bots may have difficulty crawling and indexing your content. It should be a fundamental part of any SEO strategy due to loading speed, broken links or unnecessary redirects, code and rendering errors.
On-page SEO: enhances the creation of relevant and keyword-optimized content, ensuring that the content is positioned in the searches of the audience we want to reach.
Each type of strategy serves different objectives, but the choice will depend on the needs and goals of your business, as well as the reality of your website.
"spread the word" - two girls sharing a shopping secret. Illustrated by dall·e 3.
Which one to choose: local seo vs international seo
The choice between local SEO and international SEO depends entirely on the goals and scope of your business.
Local SEO works for your business if your priority is to attract clients close to the location of one of your offices/headquarters and strengthen your presence within a specific community. Ideal for physical businesses or local services that depend on the proximity of their customers.
While international SEO is for you if you are looking to scale your business and reach a broader audience, allowing you to position yourself beyond the borders where you are currently located.
But, it is very important that you know that both strategies are not exclusive. That is, you can combine both to maximize results if your business requires it. For example, a local business with online sales can use local SEO to attract nearby customers and international SEO to generate sales in other countries. We tell you how each one works.
