Length Doesn’t Always Matter

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7. Google’s Search Ranking System

Google’s primary scoring system is called Mustang. It scores your webpage content based on eight factors.



Freshness Twiddler

Fresh Docs

Homepage Trust

Document Length

Navboost

Average Term Weight

Short Content Score

Title Match Score

Google Search Ranking System



Takeaway: The four most interesting takeaways are:



Links from newer pages have a higher ranking weight than those from older pages.

Google has a maximum length and word count! so put your most important information early on.

Emphasis on text such as исполнительный список уровня c bolding not only boosts the attention of the reader but Google as well for that term or phrase.

Clickthrough rate is a re-ranking factor based on user behavior after your webpage or blog post was already scored.

Short content is not always considered thin content so quality is king over length.





8.

As mentioned in the Mustang scoring system! short content doesn’t equal thin content! long copy can also be considered thin if you use a lot of fluff text! repeat yourself! and go off-topic.



Takeaway: Your content should be as long as it needs to be to explain the topic fully. If you are providing a description or meaning of something! a paragraph could be enough for Google to rank it highly. If it’s a complex thing you are trying to describe! maybe a full page will be necessary to accurately and fully explain it.