What is digital marketing planning?

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However, if your company positions itself digitally without a digital marketing plan , the long-term results may not be the most satisfactory. In this post, we will talk in more detail about how to set up your digital marketing strategy so that your business has good results.



But why digital marketing?


Digital marketing is a branch of marketing that emerged in the 90s and has become increasingly popular in the market. This is because more and more people are using the internet as a decision-making factor when making purchases, whether to research a product they are interested in, to make a purchase or even to ask a question that is not yet a purchase necessity but can become one if they find the answers they need.

It is correct to say that more than 58% of the Brazilian population has access to the internet. This is a growing movement and an unmissable opportunity for companies to position themselves digitally, bringing their services and products closer to the end consumer.

With the internet reinventing itself every minute, being aware of this movement and following market trends can give your company the competitive advantage needed to stand out from other competitors.

Digital Marketing Planning is nothing more than part of email data the strategic construction that aims to plan marketing actions that your company will carry out online in order to stand out digitally.

Planning will be the “compass” that guides marketing actions that may involve everything from the promotion of a new product or service to the launch of a brand, among others. However, each plan depends on the company’s strategy, that is, the objectives that the company seeks to achieve with digital marketing.

This planning feature is very important, given that if the company is not clear about the objective it seeks to achieve with digital marketing, the planning of strategic actions, even if developed with great care, may not have the expected results. Just as research and analysis are necessary to develop a product, digital marketing also requires this care.