Now, be very careful at this point, because by your audience can be harmful and increase the scale of the crisis. There is no need to justify yourself excessively , but acknowledge that the problem exists, people have been harmed and your company is seeking to resolve it as quickly as possible.
The same should be done internally with employees, customers buy phone number list social media audiences, however, adapting communication to meet the reality of each of these profiles.
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Monitor EVERYTHING
Monitor everything that is said about the topic, and in specific cases of aggressive users, always try to take the conversation private in order to resolve the problem individually so that it does not spread to others involved.
Keep track of everything that is said about your company on all social media platforms. At this point, knowledge is power. Literally!
communication that is misunderstood
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