This is because email addresses can become inactive

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To streamline your email campaigns, consider using AI tools for businesses . AI helps analyze valuable customer data to predict the best times to send emails, increasing open rates.

It can also help segment your email list, ensuring that each recipient receives content that specifically targets their interests and needs.

For example, during the holiday season, you may have customers who make last-minute purchases and others who plan ahead.

Artificial intelligence can help identify these distinct behaviors, allowing you to send targeted emails with content that directly speaks to their purchasing habits.

A personalized touch made simple and efficient by AI can make the difference between getting your email opened and getting lost in a sea of ​​holiday promotions.

Don't: Send emails to an old, inactive list
11.1% of all emails never reach the inbox due to email deliverability issues. Sending emails to a list you haven't emailed in over a year is one of those things that can impact email deliverability.

in a fairly short period of time. People tend to forget how and where they signed up for your email list. And they may no longer have access to the email address they used.

Therefore, sending emails to a subscriber list with inactive emails can reduce your open rate, increase your business owner data bounce rate, and increase your spam complaint rate.

All of this can damage your sender reputation and impact the success of your future holiday emails.

So, keep your list hygienic by removing inactive subscribers. But before you let them go, consider sending one last email to re-engage them. Check out the email below from AliExpress. The subject line reads: We miss you ? .

Screenshot of "I miss you" email from AliExpress
Britney Steele Screenshot

To Do: Comply with email regulations
The General Data Protection Regulation (GDPR) regulates how companies collect, process, store and share their data.