Holiday SEO: 7 Evergreen Steps to Take Advantage of the Holiday Season

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Use this step-by-step plan to leverage the holiday season in your SEO strategy.

1) Create a list of relevant holidays
Holiday list

When it comes to holiday SEO, your chances are better if you focus on a small number of holidays.

For retailers, Christmas is the most popular holiday—but also the most crowded. Let's make it better!

Start with the statutory holidays. By statutory holidays, I mean those designated as "paid holidays," such as Christmas Day and New Year's Day. Use Statutory Holidays and Holidays and Observances Around the World to identify these days.
If you do business in multiple countries, start with the country where the majority of your customer gambling database brazil base is located.

Add secondary holidays. In addition to official or statutory holidays, you should also consider secondary holidays that aren't designated paid days off, such as Valentine's Day, Mother's Day, and Father's Day.
You can search for more ideas on Fun Holidays .

Consider international holidays. After focusing on holidays in a single country, you can also consider public and secondary holidays in other countries where you have a significant number of customers.
For example, if you're selling to the United Kingdom, you might want to add St. Andrews Day (November 30) to the list. If you're selling to Australia, you'll likely want to add Australia Day (January 26).