Case study on link building with HARO: It's not as profitable as you think

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Sometimes the simplest link building methods seem to be the most cost-effective.

But is that always true?

Among the many strategies for building backlinks, SEOs and marketers often successfully mention the use of interviews— myself included !

Because most of the time it's so easy to find someone who needs expert quotes for their article, job seekers database give a great interview that fills in all their industry knowledge gaps, and there you have it!

In return, you receive a citation, often in the form of a backlink.

And yes—a little bit of fame too.

But it's also very easy to forget that the potential to gain backlinks through this activity can vary from platform to platform, from email opportunity to email opportunity, and that it involves writing.