Here are the key steps to help you achieve GDPR compliance

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If Jim doesn't consider the value of the email subscribers he gets, Jim will calculate that he has sold two orders. At $50 per order after the cost of goods, this means that Jim has spent $100 to earn $100. Therefore, Jim decides to stop this marketing effort.

3 months later, Jim's revenue is the same because he hasn't found a growth channel. However, in those 3 months, Jim's actual sales could have been $100 + $36 (email). This means that his business could have grown during this time.

How You Can Optimize the Value of Each of Your Email Subscribers
So, we’ve established that you need to know the value of each of your email subscribers. But, once you know the value of each of your email subscribers, your goal is to grow that value.

If Jim currently has email subscribers worth $1.50 per month in net revenue to him, then his goal should be to grow that average value. So, Jim sets a goal to get to $2.00 per month. Jim hires a new email marketing person and gives her two goals:

1) Increase the number of email subscribers;

2) Increase the value of each of our newsletter subscribers.

How to Increase Email Subscribers
My team and I have written about this a lot in the past. But here are some very basic tips for growing your email subscribers:

Make it easy for people to sign up
We are biased because we own Hello Bar. But we believe that every site should have an easy and obvious way for people to sign up for your mailing list. The pop-ups provided by Hello Bar and other companies are the most effective way to do this.

Pop-up email capture units have very high conversion rates. And we encourage you to consider a dedicated pop-up company rather than using the basic ones offered by email providers. Many of our customers have compared us to them and we have outperformed them by an average of 2-5x?

Hello Bar Popup to Capture Emails
Give people an incentive to sign up
Provide a reason why people should sign up for your employment data email list. This could be a coupon, special access, previews of new products, or a variety of other reasons. Again, products like Hello Bar make this easy because you can test different incentives to see what works best.

Email Marketing for Ecommerce: Email Acquisition Example from Parkway Skateboards
Encourage people to forward your emails
A simple and friendly tip for forwarding marketing emails via e-commerce can be an easy way to grow your list. This requires sending emails that are worth sharing, but that’s the next tip.