Quality Content: Even in the age of SGE, quality and relevant content will be key to success on the internet. Focus on creating unique and valuable content that will be beneficial to users.
Technical SEO: Pay attention to the technical optimization of your website so that it is well indexed by search engines.
Structured data: Use structured data to help Google better understand your content and rank it better in search results.
User experience: Focus on improving the user job seekers data experience on your website.
Adaptability: Be prepared for constant change and adapt your strategy as technology evolves.
The use of artificial intelligence in Google search is nothing new
The presence of AI isn't always obvious, but it's been part of Google search for longer than most people realize.
RankBrain 2015
The very first use of AI in search was as part of Google’s ranking algorithm, a system known as RankBrain. RankBrain helped the ranking algorithms understand how words in search queries related to real-world concepts.
According to Google:
"When we launched RankBrain in 2015, it was the first deep learning system deployed in search. At the time, it was groundbreaking... RankBrain (as its name suggests) is used to help rank - or decide the best order - the best search results."
How to prepare for the future with SGE?
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