Find inspiration before launching your first (or next) Pinterest ad. Here are three examples of successful Pinterest ads.
1. Kroger
Kroger ran ads during the 2023 holiday season to attract even more customers. One of these ads was a quiz designed to introduce people to new holiday dishes and give them ideas for ingredients to buy at Kroger.
Kroger Holiday Food Quiz
By positioning itself as the number one platform for Christmas shopping and using unique and visually appealing ads, Kroger was able to increase awareness, generate a 50% quiz participation rate, and achieve a CPM (cost per algeria phone number data impression) 67% lower than estimated.
2. Sweaty Betty
Sweaty Betty is a women's activewear company that advertises on Pinterest. Sweaty Betty targets consumers by identifying and focusing on the most popular sports and clothing types.
Sweaty Betty advertisement for women's activewear and yoga clothing
This trend analysis paid off perfectly for Sweaty Betty, making Pinterest their top advertising channel and increasing their ROAS (return on ad spend) by 39% year-over-year.
3. Cetaphil
Cetaphil knows that Pinterest users are always on the lookout for new trends, which is why the brand decided to leverage this platform for its first major advertising campaign .
By using phrases like “2023 trend” in its advertising and creating an eye-catching, product-centric visual, Cetaphil was able to capture the attention of the audience it was looking for.
Cetaphil Canada 2023 trend simple skincare ad
Through these ads, Cetaphil was able to increase awareness by 4.5%, helping to improve the overall conversation around its brand and facial cleanser.
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