Customers expect companies to know what types of products they typically consider or their preferred price range. Marketers can go further and learn what time customers typically browse a site, when they make a purchase, and what device they use for each action.
Customers also expect brands to know how often they click on social media ads, how often those lead to a purchase, and what types of emails they're most likely to open.
SMM in a new market
When entering a new market, a company's need for social media marketing (SMM) increases dramatically, as it must consider numerous factors, from competitor and consumer behavior to the cultural specifics of the region. Developing a social media strategy is part of an overall marketing plan. When changing markets, it requires special attention, even if the company is entering the Russian-speaking CIS.
Finding a specialist or contractor who can ensure a smooth entry into a new market can be challenging for an entrepreneur. First, you need to decide whether to seek SMM specialists abroad or work with your current ones.
Wunder Digital is an agency operating in several countries: our head office is in Belarus, with representative offices in Kazakhstan, Uzbekistan, Moldova, and Russia. Several years of working in different countries gives us the opportunity to share the pros and cons of working in this space with our team and local specialists.
Finding SMM specialists in a new market: the benefits
Entering a new market is always risky for a company, kuwait telemarketing database especially today, when decisions have to be made almost immediately. There are advantages to hiring an agency, a freelancer, or an in-house specialist for an SMM manager position:
The specialist knows the new market inside and out
Typically, a local specialist knows all the ins and outs of market promotion. If this is a niche specialist or contractor with numerous successful cases in your industry, it's best to pursue collaboration. They'll help you adapt to your company's new market as quickly and effectively as possible.
Knowledge of local legislation is a major advantage in choosing a local specialist in areas of business that are strictly regulated by the state.
There will be no problem with the language barrier.
While this advantage isn't particularly relevant for the Russian-speaking CIS market, for European, Asian, or American markets, a specialist's knowledge of the audience's language is a significant advantage.
A language barrier can hinder communication with your company's potential clients, which can be a serious barrier to product purchase: SMM won't solve the business problem, and the investment will be lost.