The idea is to be able to push the right

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Which audience?
Understanding your target audience is a great starting point for developing a content marketing strategy. It is recommended to use audience analysis tools such as questionnaires and Google Analytics, as well as techniques such as buyer personas to define a typical profile.


In what form?
The same content can be presented in different forms (white paper reduced azerbaijan phone number lead to blog post, video reduced to infographic, etc.). format through the right channel.


Which channels to promote through?
This is true for B2C, but also for B2B. Email marketing, social networks, and blogs are perfect entry points for content, regardless of its form. You should prefer short and sweet content on social networks, and longer content on official websites and blogs.

Content Marketing: How to Calculate Your ROI?
According to Demand Metric , content marketing costs 62% less than traditional advertising while generating nearly 3 times more leads .