AR bag viewing experience in the WeChat

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2. Try before you buy, helping consumers make purchasing decisions
In the virtual try-on experience, users can see how products of different colors, styles, and sizes fit them, and try before buying, helping consumers make more informed purchasing decisions, thereby reducing the return rate of online shopping. Many platforms have also built one-stop shopping communities based on social networking, realizing a commercial closed loop from seeding to ordering, helping brands increase sales.

Burberry launched the Lola series handbag 3D & mini program. Users can china phone number lead view the 3D model on the Lola handbag's product page and observe the exquisite details of the product up close through gesture interaction. At the same time, the AR function can also be used to directly place the virtual handbag in a real environment to see how the handbag matches the clothing, helping consumers build purchasing confidence and promoting the ROI conversion of online boutiques.