When I go to the cinema, I'm actually excited not only about the film I want to see, but also about the new trailers that are available in advance. I find some of them really great and try to remember them because I often don't know which films to watch. Maybe I'll remember them the next time I go to the cinema. It's similar in the awareness phase of the customer journey. Why? I'll show you how in this blog post.
Free download: The 5 stages of the customer journey
What is the customer journey?
The customer journey is divided into five phases and describes the "path" of a customer from the first contact with a product to the completion of a purchase or recommendation of the product. Each phase, from awareness, through guatemala phone number data consideration and decision, to service and loyalty, plays a crucial role in the entire process of customer interaction. While the awareness phase leads the customer to become aware of a problem and search for solutions, the subsequent phases are designed to guide the customer through the decision-making process and create a long-term relationship. Each phase has its own challenges and opportunities that must be mastered to ensure a successful customer journey.
Touchpoints Customer Journey
Awareness phase in the customer journey
In this article, I want to specifically focus on the awareness phase of the customer journey. This phase involves the potential customer becoming aware of a problem and beginning to research what it might be. In most cases, research is conducted exclusively digitally on the internet, using a variety of platforms. The customer journey is rooted in online marketing, specifically in inbound marketing . I've provided a link to our e-book on inbound marketing here. It contains all the important information about inbound marketing:
- Board index
- All times are UTC
- Delete cookies
- Contact us