Google Ads vs. Organic Search: Which is the best strategy?

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Investing in organic search with content and SEO or Google Adwords / Adsense? That is the question…


We know that starting a portal, website or blog is not easy. And it becomes even more complicated when you have to choose which traffic model to invest in.

Is it better to pay and appear in ads and sponsored links or opt for content that generates value for readers?

It is important to know that both Google gambling data romania Ads and SEO content have their value when it comes to attracting attention, interest, desire and action on your website or blog.

Both models can offer advantages in being found by your customers on search engines. Take a look at this data we have put together for you:

Between 2015 and 2016, 11.8 billion reais were invested in web advertising, according to AdSpend 2017.
1 million businesses advertise on Google Ads.
According to Marketing Profs, relevant content is the best SEO strategy – at least 72% of marketers agree.
Valuable content costs up to 62% less than traditional marketing and generates 3x more potential customers.
But what is the difference between paid traffic on Google Ads or organic traffic with relevant content and good SEO?

Also remember to respect the character limit, which is a maximum of 60; otherwise, your title will appear cut off and Google may not rank you.

Meta description, an SEO hack you can't forget
Like headlines, meta descriptions also appear at the top of Google search results.

Related content: How to do SEO in 2025: Beyond Keywords
Take a look at the image below to learn what a meta description is:

SEO hacks
The short description below the title is called a meta description. Google uses it to understand the context of your post and make it appear in front of people searching for it.

Although Google automatically includes a portion of your article as a meta description (if you haven't done so yourself), that doesn't mean you shouldn't. In some cases, what Google has chosen may not be to your liking or that of internet searchers.

So make sure you write a well-structured meta description with your main keyword included.


Stay here with us and we will show you everything about the subject and then you can decide.
This way, when someone searches for your company name in the search engine, they will find it among the links on the page. To create these ads, you need to have content or a platform already ready on the network.