How do I know if a lead is suitable for nurturing?

kumartk · Post by **kumartk** » Tue Apr 22, 2025 4:41 am

To evaluate a lead, we analyze it as precisely as possible. This provides valuable insights, because ultimately, we want to know whether the lead is a good fit for our offer. If it isn't, we can't convert it into a sale, even with the best efforts. Good forms on the website provide a lot of useful information, and even a quick Google search can help.

These points show us whether further commitment is worthwhile:

Demographics: Place of work
Job title, professional experience and similar,
Company information: Company name and size, location, turnover...

Is the lead interested in my services?

Once we've determined that a lead is a great fit for our business, that's naturally gratifying. But be careful—that doesn't necessarily mean they're seriously interested in closing a deal. These tools provide helpful clues:

Email analysis: Does the lead open our newsletter, and if so, how often? What do they australia phone number data click on and how do they interact with the offers? Or did they download an e-book or something similar? What was the content?
Website analysis: How much time does the lead spend on the website, and what do they do there? Are they already interacting in any way? Are they clicking on relevant pages, such as prices?
Social Media: Does the lead follow and interact with our social media profiles? Perhaps even share content?

A lead's behavior reveals a lot about their motivation. Based on this, we can decide how to proceed and initiate the next steps. And what do they look like?

It's actually not that complicated: Once the lead has been assessed and classified according to their interaction behavior, they can be entered into the appropriate campaign. This campaign was set up in advance and now runs automatically. During the lead nurturing campaign, the contact receives, for example, 3-5 emails over a period of 60 days. Because we know how the lead came to us and what they are currently interested in, we refer specifically to these and offer new calls to action to entice the lead to further suitable offers. If they accept one of these, the first campaign ends and a follow-up campaign begins, again tailored to the lead's recent interactions. In this way, we guide our contact through the sales funnel by serving and nurturing their current interest.