AR try-on service usage scenarios expanded

[taniakmhatuntrishaht]

01 Find the best audience for your story
As Volvo's high-end seven-seater SUV, the XC90 not only takes luxury, technology and safety into consideration, but also has a child-friendly design concept, earning it the title of the best family car by North America's Parents Magazine.

Volvo's use of Xiaomi's OTT large-screen advertising channel not only brings denmark phone number lead a more shocking audio-visual experience, but also accurately reaches high-end target customers represented mainly by families, and conveys the brand concept of "protecting your family and protecting their future."


02 Extend the brand story beyond the screen
Audiences can scan the QR code on the promotional page to enter the "Volvo AR World" WeChat applet, select any celebrity to start the AR experience. When the camera of the mobile phone is pointed at the Volvo screen, the video clip of the celebrity endorsement will appear in front of them.

The brand uses an innovative form of transparent video to expand real objects such as celebrities and cars beyond the screen, and the delicate lines are synchronously suspended above the scene, bringing a more three-dimensional visual effect to the audience.