custom meta descriptions: What’s the difference?

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Instead, write unique meta descriptions that accurately describe each page on your website. This way, users will know exactly what each page is about—which can ultimately increase your CTR.

Pro tip: If you don’t have time to write a unique description for every page on your site, rank your content in terms of importance and write descriptions for the topmost pages. Better still, hire SEO writers to write the descriptions for you, or use artificial intelligence tools to help you summarize the pages and provide a specific length meta description for each page.

#5. Make sure your description matches the content of the page
Remember our “chocolate pancakes vs. strawberry crepes” example? Yeah, you don’t want to make that mistake.

Your meta description should always match the content of the page. If it doesn’t (or you use clickbait descriptions to trick users), Google may penalize you for it. Not to mention, misleading descriptions will turn bc data mexico people off (which reduces your CTR) and lower their trust in you (which harms your brand reputation).

#6. Include a call to action
A call-to-action in your meta description tells people which action they should take when they come across your page. Strong CTAs often start with a verb and are direct, concise, and engaging.