Here are some examples of a good meta description

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But how exactly do meta descriptions convince people to click on your website?

It all boils down to two things: matching user intent and strong calls-to-action.

Matching (or fulfilling) user intent simply means giving users what they want. Say, for example, you’re searching for how to make chocolate pancakes from scratch. Then you come across a page with the title, “How to make fluffy chocolate pancakes from scratch”. But the page’s meta description reads: “Click to learn how to make scrumptious strawberry crepes from scratch.” There’s a good chance you won’t click on it—you don’t want to make strawberry crepes.

The same principle applies to all meta descriptions. For your meta description to be effective, it has to do the following:


Show people that the page contains the information they bc data china need

If your assigned meta description doesn’t match user intent, Google’s algorithm discards it and, instead, pulls a sentence or two from the page’s content to serve as the meta description. This description is often truncated in search results, though.

Calls-to-action (CTA), on the other hand, simply means telling users what to do when they see your page. Using phrases like “Click here”, “Learn more”, and “Read on” clearly lets users know that you want them to click on the page.

While there’s no guarantee that Google will use your meta description, it’s advisable to add it to your page anyway, just in case Google uses it.