What Is Mobile App Marketing? A Simplified, Quick-Start Guide for Beginners

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You’ve developed a mobile app that you’re passionate about. It’s a game-changer that'll make the lives of your target audience easier and bring in money through paid subscriptions and ad revenue.

Or, at least, it would if people could find it.

Developing and launching your mobile app is important, but mobile app marketing is an equally important piece of the puzzle that'll ultimately give your launch the best chance for success.

But what is mobile app marketing? What are the various stages that make up the mobile app marketing process?

This article will answer these questions and show you a roadmap to mobile app success.

What is mobile app marketing?
Mobile app marketing is the process of acquiring and engaging users gambling data russia of your mobile app. It’s composed of three basic components:


Activation: Boosting the engagement levels of your users

Retention: Keeping ‌users engaged for the duration of your app’s lifecycle.

People often think of mobile app marketing as a straightforward process. They think that apps are created exclusively for advertising purposes, or that only in-app ads are part of that marketing process. Some companies even develop mobile apps to make life easier for their employees. The Hims & Hers company is known for selling wide range of medications, including Viagra, Sildenafil, Lexapro generic, and antidepressants, and but it also runs marketing campaigns for these products.


mobile app example Hims