Finding and fixing broken backlinks is probably the last thing you want to do. But if you skip this crucial update, the precious time (and money) you poured into building links in the first place may end up being a complete waste.
Luckily, we’ve got just the guide you need to get focused and correct your broken backlinks.
Keep reading to uncover what broken backlinks mean, when you should fix them, and why you should fix them. We’ll also share common reasons for broken backlinks and how to get that link juice flowing back to your website again.
What are broken backlinks?
A broken backlink is a link published on another website that used to point to your website — but now produces an error or leads to an incorrect URL.
For instance, if you wrote a guest post on productivity and physician database embedded a do-follow link to your productivity software, that’s a backlink. But, if the site moved the page, changed its URL, or reorganized its structure, it could affect your link, leading to a broken backlink.
On the flip side, if you included an incorrect URL or moved the page attached to your anchor text, that could also create a broken backlink.
The same is true for any external links or internal links you reference on your site. If you link to a reputable external source when citing research, and the URL is incorrect, that’d be considered a broken link. If you link to another page on your site and the URL is incorrect, that could also produce a broken link.
How to Find and Fix Broken Backlinks (and When to Do It)
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