Micro influencers nail targeted reach.

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Their product endorsements often feel like advice from a trusted friend rather than a scripted ad. Take Glossier, a beauty brand, for instance. Instead of opting for big celebrity names, they worked closely with micro influencers.


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Source: Instagram
These influencers, with their genuine love for the products, helped propel the brand into a cult favorite status.

Micro influencers, with their niche audiences, often have the upper hand in reaching the exact crowd brands aim for. Instead of broadcasting a message to a vast audience where only a fraction might be btc databaseinterested, micro influencers provide a platform to speak directly to those who truly care.

A shoe brand, for example, that specializes in athletic wear could partner with a micro influencer who is an avid runner. By doing so, the brand ensures that its products are presented to a highly relevant audience, which can significantly boost conversion rates. Such precision targeting is hard to achieve with larger influencers with a more diverse follower base.

Micro influencers know how to pull engagement.
Research from Markerly suggests that as an influencer's follower count rises, their rate of engagement (likes and comments) with followers decreases. For influencers with fewer than 1,000 followers, the engagement rate can be as high as 8%, whereas those with a following of 1 million and above might see rates as low as 1.7%.