Content Strategy for Lead Generation

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Finding decision makers who can introduce them to their network.

Taking time to understand mutual interests, and goals before asking for a favor.

Reading their posts, liking, commenting, sharing, or tagging friends to build a better understanding and rapport.

Creating a warm intro message to the prospect when sending them a connection request

Initiating meaningful conversations

Offering value before making a pitch

Here’s a heartful example of how Jay Abiona recommends gambling database one of his first-level connections who is open to work!


Jay Abiona - Linkedin.png
Source: LinkedIn
Share valuable industry insights
LinkedIn is a great platform where you can establish yourself as an industry expert. Decision-makers see and read your posts, content, or any knowledge that you share. Publish valuable industry insights, research, data, trends, and technologies to attract and engage potential leads.

Create thought leadership articles, newsletters, or documents
LinkedIn is a knowledge base where people share thought leadership articles, write newsletters or create documents. The main goal of thought leadership articles is to establish you as a go-to expert on LinkedIn. Thus, it improves your credibility and gives you a competitive advantage.

For example, LinkedIn provides an easy-to-design-in-built newsletter template. Fill in all the details, and use your brand colors to create and publish a weekly or bi-weekly newsletter to engage and nurture your leads.