Search engine algorithms assess user behavior based on UX signals like dwell time, engagement, bounce rate, and pages per session. These behavior metrics are pivotal in the UX and SEO landscape, helping search engines measure the user’s level of engagement and how relevant the page’s content is to the user’s search intent.
Knowing how UX and SEO play a role in your site’s success, here are some critical tips on using UX to elevate your SEO performance.
UX and SEO converge in how Google ranks sites: they prioritize those that best answer the user’s query. This makes getting the right keywords a big win, as they’re the primary way search engines identify facebook database relevant content. But understanding the heart of what users want is what you should ultimately aim for.
Search Intent.jpeg
Source: Freepik
Rather than just aiming for the keywords top-ranked sites are ranking for, try to understand why Google favors them. Identify the question they’re answering and provide a better one.
If they’re looking for a specific media, that’s your chance to shine. Through the perfect blend of UX and SEO, give them the answer that covers what, how, and why they’re looking for. This might mean sourcing videos from sites that offer free stock videos and images to make your point hit home!
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