Engage directly with your audience

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When I was learning about how to monetize Facebook videos (see article: How to monetize Facebook videos with "video inserts" ads ), I found that this type of audience that makes money generally requires videos to be 3 minutes long, which is different from the popular Douyin and Kuaishou videos that are only 10 seconds long. Facebook focuses more on the expression of content, telling a story or explaining a problem, while Douyin and Kuaishou are entertainment, which is more inclined to fast food consumption. From the perspective of the main factors of communication, videos have obvious commonalities.

4 main factors that influence the spread of Facebook videos
1. Interaction rate

Facebook wants content to inspire conversations and meaningful iceland phone number lead interactions among users, so videos that promote interaction between friends or people will have more opportunities to go viral.

Ask open-ended questions that don’t have set answers.
Questions with set answers (such as “What month were you born?”) are more likely to be flagged as decoys.
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Actively participate in conversations in the comments section of your posts. Personalizing your interactions with your audience makes your brand feel approachable, which in turn leads to more meaningful interactions around your content.