Audience Building Tools

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3. Use predictive indicators


You can use predictive metrics in Audience Builder and Analyze .



Predictive metrics can be used to create predictive italy phone number lead audiences in the Audience Builder .

5. “Analysis” function

You can use Probability of Purchase and Probability ofin Analyze.

6. Best Practices

In the Data Sharing settings, enable the Benchmarking setting. Enabling this setting will benefit you because Google Analytics can use the shared, aggregated, anonymous data to improve model quality and prediction performance.

Be sure to take advantage of recommended events in your media resources.
Be sure to collect purchase and/or in_app_purchase events. in_app_purchase events are collected automatically. However, if you have an Android app, you must be connected to Google Play through your Firebase account to see in_app_purchase events. Also note that although ecommerce_purchase events will continue to be processed, it is recommended that you collect purchase events instead.