Nurture and Re-engage Leads using Broadcast

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The next step after qualifying leads is to nurture these relationships and re-engage leads who may have cooled off. Keeping leads interested and engaged increases the opportunity of converting them into enrolled students. To do so, WhatsApp broadcast serves as an ideal tool.

Note: Starting March 2025, WhatsApp is updating the way they send marketing list of oman whatsapp phone numbers messages to users, based on their engagement rates of previous marketing messages. Furthermore, Starting July 1, 2025, WhatsApp will charge per message for marketing and utility template messages instead of per conversation. Utility message templates sent during the 24-hour customer service window are free.

Institutions can leverage it to send out targeted messages, updates and reminders to large groups of contacts. Regularly providing potential students with course information, success stories and relevant educational content can help strengthen your relationship with them.

For leads who have shown initial interest but haven’t yet taken action, share news about new programs, imminent deadlines or special events to reignite their interest and gently nudge them toward enrollment.

Now that you know how to capture, qualify, nurture and reengage with potential students, let’s explore how to manage conversations.