Typically, there are 4 main types of intents.
Informational. Here, the user's primary goal is to learn more about the product. This is often achieved through additional clarifications such as "how," "what," and so on, and search engines provide more detailed information on the topic.
Commercial. A person is ready to purchase a specific monaco-telemarketing-database product and is looking for a specific place to buy it.
Geolocation-based. This query takes into account the user's current location and provides the most relevant search results.
Navigational. Used to search for a specific resource.
2. Consider mid- and low-frequency keys
Low-frequency keywords are considered more converting: people immediately understand what they're looking for, based on their search query and intent. For example, "dress" is a high-frequency keyword, while "buy a mango summer midi dress" is a low-frequency keyword, as the user's next steps become clear.
Mid- and low-frequency search queries generate additional traffic. This is crucial for highly competitive niche sites to increase conversion rates, as well as for ranking a new website (if the resource already contains information that satisfies user needs).
3. Specify metadata
Metadata, or meta tags, are an important component of HTML code. They improve your page's search engine optimization. Therefore, after you've compiled the semantic core, immediately begin filling out the following sections.
Title (headline). It's needed for ranking and attracting new users to the site. What makes it special: it contains keywords and conveys basic information.
Meta Description. Used by search engines when generating snippets, it explains the content of your page and impacts clicks.
4. Set up cross-platform support
Cross-platform functionality means ensuring your website works correctly across different devices and browsers. This makes your resource accessible to a wider range of users. Modernize your online platform's appearance and functionality, ensure smooth, lag-free operation, and easy navigation. This will increase your incoming traffic and overall audience loyalty.
5. Optimize product card pages
Be sure to consider the following areas of the site.
Product descriptions
Before optimizing usability, ask yourself:
Which website blocks have higher priority?
How to highlight them and make them more noticeable?
Should you use these elements in your product descriptions?
To improve optimization, create a description with keywords and a CTA: call, fill out a form, or, for example, add the product to your favorites, etc.