The Do's and Don'ts of SMS Marketing in France: A Comprehensive Guide

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Clearly Identify Your Brand: Transparency is crucial for building trust and ensuring recipients know who is contacting them.

Do: Clearly state your brand or company name at the armenia consumer mobile number list beginning of your SMS messages. This avoids confusion and increases recognition.
Do: Utilize alphanumeric sender IDs when possible, as French operators generally recommend them. This allows your brand name to appear as the sender, enhancing trust and recognition. Be aware that some smaller carriers might not fully support this, so including your brand name in the message body remains important.
3. Provide Easy Opt-Out Options: Respecting user preferences and providing a straightforward way to unsubscribe is not only a legal requirement but also a key to maintaining a positive brand image.

Do: Include a clear and simple opt-out mechanism in every marketing SMS. The standard French requirement is to include "STOP au 36179" at the end of the message. Your SMS platform should ideally handle the processing of these opt-out requests automatically.
Do: Ensure that the opt-out process is free of charge and easy to understand. Users should not face any barriers when trying to unsubscribe.
Do: If using an alphanumeric sender ID, you might also provide a web link or contact details for customer service as an alternative opt-out method, in addition to the mandatory shortcode option.
4. Respect Quiet Hours and Sending Restrictions: French regulations strictly limit the times when marketing SMS messages can be sent to avoid disturbing recipients.

Do: Only send marketing SMS messages between 8:00 AM and 10:00 PM from Monday to Saturday, local French time.