Obtain Clear Consent and Prioritize Privacy

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Don't: Assume consent based on a previous relationship or interaction through other channels. Explicit SMS opt-in is required.
2. Ignoring Opt-Out Requests: Failing to honor opt-out requests promptly and correctly is a serious violation.

Don't: Make it difficult or costly for bahrain consumer mobile number list users to unsubscribe.
Don't: Continue sending messages to users who have requested to opt-out. Ensure your systems are updated immediately to reflect these preferences.
3. Sending During Prohibited Hours: Violating the quiet hour restrictions can lead to fines and alienate your audience.

Don't: Schedule or send marketing SMS messages outside the permitted hours (8:00 AM to 10:00 PM, Monday to Saturday).
Don't: Assume that transactional messages can be used as a loophole to send promotional content during restricted times.
4. Including Prohibited Content: French regulations and mobile operators have restrictions on the types of content that can be sent via SMS.

Don't: Send messages containing content related to cannabis or CBD products, gambling (unless specifically permitted and licensed), or adult content.
Don't: Engage in any form of misleading or deceptive marketing practices via SMS.
5. Using Misleading Sender IDs: The sender information should always be accurate and clearly identify your brand.

Don't: Use generic sender IDs (e.g., "INFO," "SMS") that do not clearly indicate your brand.
Don't: Attempt to impersonate another brand or entity.
6. Sending Overly Long or Complex Messages: SMS is a medium for short, impactful communication.

Don't: Send lengthy, rambling messages that are difficult to read on a mobile screen.
Don't: Include multiple calls to action or too much information in a single SMS. Focus on one key message.
7. Neglecting Data Security: Protecting the personal data of your subscribers is paramount under GDPR.

Don't: Fail to implement appropriate security measures to protect the phone numbers and other data you collect.
Don't: Share or sell subscriber data to third parties without explicit consent.
8. Ignoring Cultural Nuances: While SMS is direct, it's important to be mindful of French communication styles.

Don't: Be overly aggressive or pushy in your promotional messages.
Do: Maintain a polite and respectful tone in your communications.
Navigating the French SMS Marketing Landscape in 2025
As of May 2025, businesses operating in France must be particularly aware of evolving regulations and best practices. The GDPR remains a central pillar, emphasizing the importance of consent, transparency, and data protection. Additionally, ARCEP's guidelines on sending times and opt-out mechanisms are crucial for compliance. Recent updates in data protection laws, such as Law No. 2024-449, which aims to secure and regulate the digital space, may further impact how SMS marketing is conducted. Staying informed about these changes is essential for long-term success.