Consumer Behavior and Expectations

[nusaibatara]

In-App Notifications: For your own mobile applications, you need to obtain consent for sending push notifications for marketing purposes. Clearly explain the types of notifications users will receive and provide easy-to-manage notification settings. The CNIL emphasizes the importance of informed and non-forced consent within mobile applications and has published ivory coast consumer mobile number list recommendations for better privacy protection in this context.
Data Security and Transparency
Beyond consent and opt-out, you have a responsibility to ensure the security of the mobile numbers you collect and process. Implement appropriate technical and organizational measures to protect this data against unauthorized access, loss, or destruction.

Furthermore, be transparent with individuals about your data processing practices. Your privacy policy should clearly explain how you collect, use, and protect their personal data, including mobile numbers used for marketing. This policy should be easily accessible, for example, through your website and within your mobile applications. The CNIL stresses that privacy policies for mobile apps must be easily accessible before any data processing occurs.

Risks of Non-Compliance and Potential Penalties
Failure to comply with the GDPR and ePrivacy Directive in France can result in significant penalties.

GDPR Fines: Violations of the GDPR can lead to fines of up to €20 million or 4% of your global annual turnover, whichever is higher. The CNIL has already issued substantial fines for GDPR infringements.