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This article is part of a series of posts that we are publishing to help all those who greece email list want to learn how to manage different digital content as marketing products and points of contact for customers and companies.
Is the potential of digital marketing for companies enormous? Yes, it is enormous! However, excessive expectations regarding some potentials lead many people to act in a less than methodical manner when deciding to create a digital strategy. Are there benefits of digital marketing for companies ? Yes, but there are also risks.
In Viral Marketing in particular, there are some mistakes to avoid from the outset, such as the following:
Addressing complicated issues
Taking advantage of negative situations
Not thinking about the possible consequences
Focus on advertising
Not thinking about the target audience
Doing without having a purpose
Thinking that viral marketing alone is enough
All of the topics mentioned above can have a negative impact on the company or online business that makes these mistakes.
That's why we think it's very important to introduce readers to the basic concepts and principles of Viral Marketing . At the end, we'll also give you 7 concrete examples to check out.
List of 8 Basic Concepts and Principles about Viral Marketing
#1 – RESEARCH KEYWORDS BEFORE YOU START
The content you create must be related to the pain points of your target audience, as well as the sales cycle of your product or service. To do this, you will need to conduct research in advance on the best content to create, using a table that includes keyword analysis .
#2 – PAY ATTENTION TO FORMAT, CONTENT AND STYLE
Creating content that is easy to absorb and in a format that is easy to share is much more important than it may seem at first glance. Think about format, content, and style. If you create a 5-minute video or a 200MB PDF, it may be too heavy for someone to share. Also check out this e-book for more ideas .
#3 – INNOVATE IN DIGITAL CONTENT
Producing something unexpected will always be better than repeating old formulas. However, to do so you will have to study not only what you have already done, but also what your competitors are doing. Follow this link to find out how .
#4 – USE DIFFERENT TYPES OF CONTENT IN MULTI-CHANNELS
Using mass channels is key. You can create a video campaign that could go viral, but if you only use Vimeo to distribute that content instead of YouTube and Facebook videos, you are implicitly limiting the reach of the campaign. Think about the reach you would have if you contemplated a strategy with multiple types of content distributed across multiple types of channels, all subject to the same guiding principles. Strategy is key!
#5 – MEASURING RESULTS IS CRUCIAL
It is very important not to plan content just to go viral, as the idea is to first hit a nerve with people, that is, to create something truly sensitive and impactful. Once you achieve this, the analytical reading of the results will allow you to take concrete actions that stimulate the organic and natural virality of digital content. It could be a video, a PDF, a tutorial, a step-by-step article, or even an image with a quote. You will never know what your audience's feedback will be before publishing. After the first few shares, you will understand whether it has the potential to go viral or not.
#6 – BE RELEVANT
Being relevant is essential to achieving a high level of notoriety. Whether it’s an excellent text, a beautiful image, or a technically perfect video, the content you create if it’s not relevant to your target audience will never go viral.
#7 – DON’T BET ON YOUR PRODUCT, SERVICE OR BRAND
It is crucial to understand that viral content will not be about your product or service or brand. But rather about something parallel, about pain points, about real benefits, about some type of content that helps people , or at least manages to arouse enormous curiosity so that they can then go after the related product or service.
digital marketing professionals
#8 – UNDERSTAND THE TARGET AUDIENCE
Understanding the reasons why people share content is also essential. If you study your competition well ( social networks , for example) and, above all, the major global references in the market where your business operates, you can better understand how consumers who help spread the word behave.
Check out 7 examples of Viral Marketing to inspire you now
Blair Witch Project
#IceBucketChallenge – The Ice Bucket Challenge
#LikeAGirl
Dove, Beauty Sketches
The Selfie – Ellen de Degeneres at the Oscars
Love has no Labels , by the US AdCouncil
