Personalization isn’t optional—it’s essential. Use dynamic content in your messages to speak directly to each user based on their behavior or profile.
Examples:
"Hey Sarah, still interested in our summer dresses?"
"Get 20% off your next order, Mike!"
“We saved your cart – complete your purchase now!”
Tools like Klaviyo, Customer.io, and Twilio Segment allow you to personalize cayman islands mobile phone number list content across channels based on user data.
5. Automate Retargeting Workflows
Manual retargeting won’t scale. Use marketing automation tools to trigger campaigns based on user behavior.
Popular triggers include:
Page views
Cart abandonment
Link clicks in emails
No activity for X days
Product/category browsing
Create workflows such as:
Day 1: Send an email reminder
Day 2: Send a discount code via SMS
Day 3: Retarget with a Facebook ad
Day 5: Send a final email with urgency
Automation platforms to consider:
Klaviyo
ActiveCampaign
Mailchimp
Iterable
Omnisend.
Craft Personalized Messaging
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