Here are the key risks of not checking a blogger for cheating before launching an ad.
Low reach of real audience:
Most subscribers are bots or inactive portugal cell phone database users, who simply won't be reached by advertising.
Lack of engagement:
Even if a post has attracted likes and comments, it may be a sham. Followers aren't showing genuine interest, meaning they won't click the link or make a purchase.
Budget Loss:
You pay for placement but receive no return. Your budget literally goes up in smoke.
Reputational risks:
Working with bloggers known to engage in fraudulent activity can harm your brand: audiences are increasingly recognizing fakes and reacting negatively to such collaborations.