Why check a blogger before collaborating?
Posted: Wed Sep 24, 2025 5:06 pm
Collaborating with bloggers is one of the most effective tools in modern marketing. But only if the influencer is honest and their audience is real. Unfortunately, many accounts appear popular, but their numbers are the result of manipulation: fake followers, purchased likes, and non-existent comments.
Here are the key risks of not checking a blogger for cheating before launching an ad.
Low reach of real audience:
Most subscribers are bots or inactive portugal cell phone database users, who simply won't be reached by advertising.
Lack of engagement:
Even if a post has attracted likes and comments, it may be a sham. Followers aren't showing genuine interest, meaning they won't click the link or make a purchase.
Budget Loss:
You pay for placement but receive no return. Your budget literally goes up in smoke.
Reputational risks:
Working with bloggers known to engage in fraudulent activity can harm your brand: audiences are increasingly recognizing fakes and reacting negatively to such collaborations.
Here are the key risks of not checking a blogger for cheating before launching an ad.
Low reach of real audience:
Most subscribers are bots or inactive portugal cell phone database users, who simply won't be reached by advertising.
Lack of engagement:
Even if a post has attracted likes and comments, it may be a sham. Followers aren't showing genuine interest, meaning they won't click the link or make a purchase.
Budget Loss:
You pay for placement but receive no return. Your budget literally goes up in smoke.
Reputational risks:
Working with bloggers known to engage in fraudulent activity can harm your brand: audiences are increasingly recognizing fakes and reacting negatively to such collaborations.