WhatsApp and Messaging Apps Take the Lead

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While SMS still has strong reach in many regions, WhatsApp, Telegram, and other OTT messaging apps are dominating bulk number marketing in 2025.

Why WhatsApp?
2.5+ billion global users

End-to-end encryption

Fast response rates

Rich media (videos, catalogs, payment links)

Business API for automation

Future-ready marketers are already using WhatsApp Business API to owner/partner/shareholder mailing lead create interactive flows—order updates, support chats, and marketing blasts—all with built-in analytics and lead tracking.

Rich Messaging Is the Norm
Simple 160-character texts are giving way to interactive messages with buttons, carousels, and payment links. These formats will increase engagement and simplify user journeys.