WhatsApp and Messaging Apps Take the Lead
Posted: Tue May 20, 2025 8:19 am
While SMS still has strong reach in many regions, WhatsApp, Telegram, and other OTT messaging apps are dominating bulk number marketing in 2025.
Why WhatsApp?
2.5+ billion global users
End-to-end encryption
Fast response rates
Rich media (videos, catalogs, payment links)
Business API for automation
Future-ready marketers are already using WhatsApp Business API to owner/partner/shareholder mailing lead create interactive flows—order updates, support chats, and marketing blasts—all with built-in analytics and lead tracking.
Rich Messaging Is the Norm
Simple 160-character texts are giving way to interactive messages with buttons, carousels, and payment links. These formats will increase engagement and simplify user journeys.
Why WhatsApp?
2.5+ billion global users
End-to-end encryption
Fast response rates
Rich media (videos, catalogs, payment links)
Business API for automation
Future-ready marketers are already using WhatsApp Business API to owner/partner/shareholder mailing lead create interactive flows—order updates, support chats, and marketing blasts—all with built-in analytics and lead tracking.
Rich Messaging Is the Norm
Simple 160-character texts are giving way to interactive messages with buttons, carousels, and payment links. These formats will increase engagement and simplify user journeys.