Align Your Sales and Marketing Teams on Location Priorities

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Creating better lead lists by location isn’t just a marketing function. It requires close alignment between marketing and sales teams to ensure smooth lead handoffs, proper territory management, and consistent messaging.

Best practices include:
Regular meetings to review location-based lead performance.

Shared dashboards to track lead status communication directors mailing lead by region.

Clear territory definitions and responsibilities.

This collaboration ensures no leads fall through the cracks and that both teams work toward common geographic targets with unified strategies.