In other words, to establish a relationship that turns united kingdom phone number library them from an f (no purchases) into an f (first purchase).Segment : one-time buyersdue to high customer acquisition costs, most retailers break even on the first purchase, the f, and it’s only on repeat purchases that they generate profits. And yet if you were to look at all your customers today, you’d probably have % to % single-purchase, marginally profitable customers.Improving this area makes you money. A bounce-back email is an ideal campaign to run, or a campaign that delivers an offer on a product related to the product that was just purchased.
Segment : vipsyour “whales” are those customers who make large or consistent purchases from you. These customers are worth a lot and, better yet, they rarely require discounts to come back.To engage these customers, employ targeted email campaigns that court them and keep them buying—say and showcase how much you value their business, give them an number if it makes sense, or offer a special loyalty program. And don’t forget to gather feedback on what they want to buy so you can sell it to them later.
