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Offer discounts and promotions Whether you want to offer discounts is up to you, but it can help when your e-commerce sales numbers need a boost. Seeing a special discount or promotion in the subject line of an email can increase sales and create a sense of urgency for readers. Let's take a look at this email newsletter from clothing brand Wear South Africa, who for Black Friday, inform us in the subject line of their email that they are offering up to 80% off their beautiful and colorful clothing.
