What is Google Trends and How to Use It?

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mdsojolh634
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What is Google Trends and How to Use It?

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Google is the most used search engine among the known search engines today. The giant of the sector, Google, has a global market share of 87%. (This rate is much higher in our country) Thanks to this power in its hands, it contains important information such as what people search for and when they search for it with its algorithms. And Google stores all this data. As a result of all this, Google does not only store this data and keep it for itself, but also compiles it in detail so that we can view it thanks to the Google Trends product that we will talk about today and brings it together with the end user through Google Trends .

WHAT ARE TRENDS?

What is Google Trends?
Google Trends is a free tool that was launched in 2016 and contains Google's big data and people's search trends and presents them to us in a meaningful way. It is a free Google service that allows you to see the pakistan mobile phone numbers database search volumes and popularity of the words you specify on a statistical and graphical basis . Google Trends helps you learn current searched words, word groups and terms . It also provides us with extra information by reporting country-based searched words regularly every year. In addition, Trends allows us to see and compare not only popular words today but also popular words in the past .

What are the Benefits of Google Trends?
Trends-Suit-Dress

It allows us to discover what topics are being searched for around the world.
Thanks to Google Trends , you can get periodic information on topics such as annual and special days.
You can track seasonality or seasonal changes and trends. With this information, you can run campaigns or ads.
You can compare five groups of terms at a time, with up to 25 terms in each group.
Terms are grouped using the + Add sign. After the comparison, the graph it prepares for us shows which word is more popular, which time period the most searches were made, and more.
Makes comparisons for the last 12 months in Turkey. If you want, you can change the time period.
You can discover trends in other countries.
Thanks to Google Trends , you can follow the agenda, be informed about current search queries, and use it to predict and evaluate possible seasonal ups and downs.
You can see during which periods of the year your chosen keywords are searched more.
How to Use Google Trends?
To access the Google Trends website, you can access it at " https://trends.google.com/ ".

Trends-How-To-Use

Google Trends only provides us with data from research from Google. You can use punctuation to filter your Trends search results.

Punctuation Guide
When double quotes "" are placed at the beginning and end of a word, the word is perceived that way. Other words can be used before or after it.

If + expression is added between 2 words, it gains the meaning of or. “Paper+ (or) scissors”+ expressions can be used side by side.
If – expression is added between 2 words, the word after – expression is excluded.

“Paper-scissors” Google Trends allows us to use this service without being a member. It is possible to make our searches easily and quickly. When we enter the site, the first thing we see is the search section. You can also change the country by logging in with your Google account.

Latest News and Analysis
Latest-news-trends

In this section, Google includes prominent news on the latest developments around the world and in the country.

Google also includes analysis and various tests in this section.

Latest Trends
Latest-Analysis-Trends

Image

Google shows the top 10 trending words and guides us to see more trending words. In this way, we can get information about trending words.

Search Trends of the Year
Google-Trends-Guide

In this section, you can find the words and phrases that were trending between 2001 and 2019. It is possible to examine the results year by year.
The Google News Initiative is located at the bottom of the homepage. It is an initiative to work with the news industry to help improve journalism in the digital age.
We can also use the option to notify me of trending words by subscribing to Google Alert. In this way, you can easily access the trends of each time period via e-mail. Another service offered by Google is Google Alert. We can use it with a Gmail account.
Tips for Effective Use of Google Trends
You can use geographic filtering to identify and measure your target audience accurately, in the right location.

Location-Filter

How to Use Google Trends for SEO?
It is possible to gain a new and different perspective with Google Trends, which can be beneficial for you when choosing title choices in SEO, determining keywords and choosing keyword variations in content creation.
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