Showing the exact same lead capture campaign to everyone will collect some leads—but not nearly as many as adapting your popups to different target audiences.
You’ll want to personalize your offers based on your visitors’ interests and their specific stage in the customer journey. This will ensure that all your visitors will see an offer that’s relevant to their needs.
Some of the best ways to increase conversions include segmenting based on:
Page: Are your visitors senegal consumer mobile number list reading an article about a specific topic? Or are they on a category or product page?
Web traffic source: Where did they come from? Facebook, email, Google ads?
Their stage of the customer journey: Are they just becoming aware of your brand or have they been loyal customers for some time?
Take a look at our recently published Ultimate Guide to Popups to learn the ins and outs of user segmentation.
In today’s world, where regulations like GDPR, CAN-SPAM, and CASL exist, it’s essential to ensure that your forms are compliant, especially if you’re targeting users in the European Union, the United States, or Canada.
Segment your visitors and create personalized lead capture forms
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