Boosting their email subscription rate to increase sales in the future

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sheikh12345
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Joined: Mon Dec 09, 2024 6:07 am

Boosting their email subscription rate to increase sales in the future

Post by sheikh12345 »

There are many ways to attract visitors and convince them to purchase immediately: offer incentives, discounts, free shipping, and more. However, what if there are no discounts which are available at the time and the next sale is some time in the future?

In this case, the best solution is to inform visitors about seasonal sales so that they can sign up for your email list and receive a notification when the time arrives.


Here’s what Dockyard did:

Dockyard popup
As most of the visitors outside of the peak periods list of ukraine cell phone numbers were not looking to buy something immediately—but were gathering information for the future—many of them signed up for the offer.

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Dockyard then provided worthwhile content in their emails, building trust with their subscribers, and convincing many of them to return and make a purchase.

Targeting options
The goal of popups is to display your offer only when needed. Most importantly, it shouldn’t prevent your visitors from browsing your site.

Therefore, Dockyard displayed their offer in a popup that was only shown to visitors who had spent some time on their site before leaving.

Let’s take a look at the settings they used to ensure their offers were displayed based on engagement and didn’t interrupt or annoy their visitors.

When it comes to building your email list, the best time to display your message is on exit-intent. The reason is that while visitors are still browsing and engaged, they may overlook the next steps or don’t connect with your initial offer. However, once they are leaving your site after they find nothing further to browse, this is the best time to show your offer:
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