This is where Google Tag Manager comes in, allowing you to simplify solutions to eliminate painful steps experienced by users. You can streamline operations a lot, and it is no coincidence that you also have the possibility of setting up click tracking on the most important CTAs for your project.
SEMrush
Search Console is certainly essential to have a clear parameter in terms of observing KPIs. But there are also many advanced SEO tools that allow you to keep more specific metrics under control, such as the aforementioned branded keyword tracking activity in which you keep track of the evolution of searches for your name.
Not to mention that you may need a clear comparison between your business and that of your competitors to understand how your SEO positioning work changes for the most competitive keywords for your business. In this case there are no alternatives: you need to focus on an SEO suite.
One of the best known names is SEMrush which allows you to create real SEO projects dedicated to individual websites where you can monitor all the metrics, positioning and fluctuations in the SERP.
Actually, for this job you can also use Seozoom but it is not the best solution. Especially if you need a clear comparison for other languages too . If you work only on Italian, you can use this last suite to monitor your SEO KPIs.
Pagespeed Insights
One of the best tools to evaluate KPIs of a website: PageSpeed Insights. That is to say, a tool that has now become essential not only to evaluate the speed on its scale from 0 to 100 , but also to observe how Qatar Phone Numbers
your project moves in that path of optimization of the Core Web Vitals.
optimize images pagespeed insights
These are aspects that also fall within usability, just like cumulative layout shift which allows you to evaluate the stability of a web page as it loads.
While Google Search Console provides an overview of the domain also with regards to these metrics, PageSpeed Insights presents itself as a surgical tool for analyzing and monitoring KPIs strictly related to monetization.
Did you know that every second of delay in loading the web page there are users who go elsewhere? This for an ecommerce (but not only) means economic loss.
SurveyMonkey
Analyzing and monitoring the KPIs of a website also means aiming towards a broader objective, not linked to the measurement of the behavior recorded on the web page but to individual opinion.
The opinion of a person who comes into contact with the brand. To integrate all this, it is possible to record KPIs through data collections with questionnaires, polls, surveys, and different types of research.
survey monkey questionnaire
Which tool to use in these cases? There are several solutions but one of the most interesting and complete is called SuveyMonkey : it is a paid reality but it allows you to collect feedback in different ways.
In addition to quizzes, polls and questionnaires to share on dedicated landing pages, you have the possibility of organizing specific research to collect feedback from customers. But also from collaborators and employees.
Your analysis
There are many solutions to monitor KPIs but there is a reality to underline: using many platforms does not always help to work better. Hotjar and CrazyEgg can certainly give some more information, but the work is also optimized this way: choosing what is best for the single project.
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