Along with this term is another term – “customer pain”. Pain is a barrier that prevents a person from meeting his or her needs. For example, he wants to buy a car, but the cheap model does not suit his quality, and the expensive model does not fit the family budget. The pain here is the lack of required funds and the lack of quality greece telemarketing of the cheap cars. Much literature is concerned with requirements. The classic scheme is considered the pyramid of American psychologist Abraham Maslow, which his followers visualized based on his ideas.
Maslow's Pyramid The simplified pyramid is based on 5 levels. If what is below is not satisfactory, what is above will appear less weak or non-existent. In fact, any need arises from the need for something. This need is usually related to a problem that has arisen or may arise in the future. Knowledge about marketing, analytics, digital, fast and free Learn new skills in just 1.5 hours Practical knowledge Interactive modules No payment or in-app purchase to complete a module In the sales funnel, the need identification stage is located between the customer qualification stage and the product or service Showing between moments.
Types of needs Based on the decision-making criteria, a distinction can be made between rational needs and emotional needs. It is assumed that when parents choose a school bag for their elementary school students, they consider its functionality, quality of material and cut, hypoallergenicity, and impact on posture. When choosing a notebook, completely different features are important to the child: visual design, favorite character on the cover. Looking at the reasons for its occurrence, it is worth noting the internal and external needs.
For example, buying a car. For one client, security issues are important - it is an internal need, while for another client, security issues are important - reputation, image, status. It also makes sense to mention related categories of needs that arise from satisfying others. For example, when you buy a car, you need to pay for parking, insurance, and maintenance. Types of needs Basic types of needs: Safety; Belonging to a specific group of people; Comfort; Reliability; Novelty.
