At the same time, by meeting customer needs both online and offline, your brand will occupy a more important position in the hearts of customers when they face difficult choices in consumption in the future.
In the future, when you decide to close your physical stores and focus on e-commerce, this business approach can also protect your business. By creating a clear online presence, your online business will belarus whatsapp number data 5 million have a starting edge over others when business loan interest rates are too high or the option of a future bricks-and-mortar store no longer makes economic sense.
So, what should be done to convert customers from offline to online? It's all about data science. Consumers’ online behavior accumulates huge amounts of data. By using artificial intelligence technology to process huge amounts of data, we can deeply understand and meet customer needs.
First, you need to be able to combine offline and online customer data, feed it to the artificial intelligence system to digest and integrate it into a comprehensive customer profile. Offline data includes customer relationship management systems (CRM) that can produce consumers' in-store shopping behavior , such as VIP cards or questionnaire data. Online data covers consumers' web browsing and consumption records on your website, including records of which product pages they have viewed or which products they have put into their shopping cart but did not purchase in the end.
Connect online and offline to create a comprehensive customer profile
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