Although SMS is a service that reminds us of decades past, it has now become one of the most powerful marketing tools on the market. The rise of instant messaging applications has replaced SMS as a form of communication between friends and family, giving way to a desaturated and direct channel for companies to communicate with their customers.
This is how the concept that we know today as “SMS Marketing” arose, a tool with a reach and opening rates that are difficult to beat by other channels , both for capturing new opportunities and for retaining existing ones.
Unbeatable ratios and reach? It may sound shocking if you still don't know the following data on SMS Marketing or also known as Bulk SMS for Businesses :
SMS has an opening rate of over 97% in less than three minutes, which is list of telegram users in laos why we know it as one of the most direct and lowest cost channels.
79% of mobile users base their purchase intention on SMS proposals.
48% of consumers consider SMS as the preferred channel for companies to contact them.
Nearly 80% of customers say they like receiving offers through this channel.
SMS Verified the evolution of the classic message that revolutionizes SMS Marketing
And the best part is not over yet. The evolution of this channel has gone hand in hand with innovation with the new Google SMS Verified , in which your text message includes your company logo, a brief description of your services and an official Google verification badge.
This new feature is designed to prevent messages from falling into the SPAM folder of devices and to eliminate fraudulent identity theft messages, also known as Smishing .
In this way, there are already many companies that have implemented Verified SMS in their digital marketing strategy, experiencing a significant improvement in their SMS campaigns:
16% increase in positive impression of the company
13.3% increase in company consideration
27% increase in purchase probability
Although SMS is a service that reminds us of decades past, it has now become one of the most powerful marketing tools on
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