In the specific case of a blog, we also need the beginning to quickly hook the reader so that they don't leave without saying goodbye, that is, so that they don't abandon the page without converting . In order to help you in this task, I'm going to give you a series of tips for writing the introduction of a post .
First of all, it should be noted that a good introduction should serve to contextualize the blog entry and prepare the reader for the topic they are about to read. To do so, it should not be too long and should use a style that is as direct as possible.
As we have already mentioned, the objective is to capture the reader's interest as quickly as possible, for which we can use several formulas:
One of the most common is to try to empathize with him, to make brazil phone number library see that his problem is something that happens to most people. This is precisely what I have tried to do in the introduction of this post.
We can also choose to tell an anecdote and, from there, develop the topic we want to discuss.
Another option is to seek humor and create a fun introduction , although this depends on the tone we want to give to our blog. If we want to convey an image of seriousness, this option would not be very advisable, but it can be very effective if we intend to give a more friendly and jovial feeling.
It is also important to explain the purpose of the text . Even if we are very clear about what we intend with our blog entry, the reader does not have to know if we do not explain it correctly. That is why it is our job to highlight the importance of our post and give the reader a reason to continue reading.
Finally, we must bear in mind that the reader has come to the post because he wants to obtain information about a problem or need he has. Therefore, we cannot forget that our introduction must create the expectation that the post will help him solve that problem.
