Analyzing Competitors Naturally Means Becoming Familiar With singapore phone number list Their Online Communication by Evaluating Whether They Have Social Profiles, Whether They Are Consistent and Interesting and How Much Engagement . Defining Objectivesin Order to Define the Goal of Each Individual Post, It is Important to Outline the Ultimate Goal of the Social Media Marketing Strategy as a Whole From the Start. Increasing the Number of Loyal Customers, Generating Leads, Increasing Brand Awareness, and Increasing Customer Purchase Value, to Name a Few, Are All Valid Goals, but It is Clear That the Actions to Take, and the Type of Content to Publish, Vary Depending on Which is the Most Relevant.
Defining Objectives in Advance Therefore Means Being Able to Not Only Orient Communication Towards Specific Topics and Direct Advertising Campaigns Towards a Precise Target Audience, for Example Through Ads, but Also Being Able to Monitor the Effectiveness of the Strategy Over Time by Paying Attention to the Reference Kpis From Traffic to the Site Coming From Social Channels to the Increase in the Number of Followers, and So on. Identifying the Target Audiencebefore Taking Any Action, It is Essential to Dedicate Time and Attention to Creating the Buyer Persona. Age, Marital Status, Education, Location and Company Role Are Just Some of the Information Needed to Create the Identikit of the Ideal User/customer That Will Guide All Subsequent Phases.
